Offer a personalized and perfectly integrated B2C approach
Acquire new customers and gain their trust by identifying and engaging them through
relevant experiences with SAP Customer Identity and Access Management solutions for B2C.
- Accelerate customer onboarding with intuitive user registration
- Promote customized forms of engagement through social login workflows
- Enhance omnichannel strategies with Data Federation Open ID, SAML 2.0 and single sign-on standards and risk-based authentication options.
- Overcome data compartmentalisation and create unified customer profiles to deliver reliable, relevant and personalized experiences
Source: https://www.sap.com/italy