Propose a customized and seamlessly integrated B2C engagement
Acquire new customers and gain their trust by identifying and engaging them through relevant
experiences with SAP Customer Identity and Access Management solutions for B2C.
- Accelerate customer onboarding with intuitive user registration
- Promote personalized engagement through social login workflows
- Enhance omnichannel strategies with Data Federation Open ID, SAML 2.0, and single sign-on standards and risk-based authentication options
- Overcome data compartmentalization and create unified customer profiles to deliver reliable, relevant, and personalized experiences
Source: https://www.sap.com/italy