Propose a customized and seamlessly integrated B2C engagement
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Acquire new customers and gain their trust by identifying and engaging them through relevant
experiences with SAP Customer Identity and Access Management solutions for B2C.
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- Accelerate customer onboarding with intuitive user registration
- Promote personalized engagement through social login workflows
- Enhance omnichannel strategies with Data Federation Open ID, SAML 2.0, and single sign-on standards and risk-based authentication options
- Overcome data compartmentalization and create unified customer profiles to deliver reliable, relevant, and personalized experiences
Source: https://www.sap.com/italy